Garmin Unveils Nüvifone, First Real Competitor to the iPhone?

Thursday, January 31st, 2008

Garmin's NuvifoneWhen we say “first real competitor to the iPhone”, we aren’t alleging there are not better selling mobile phones than Apple’s iPhone (though selling more than 22,000 smart phones per day isn’t too shoddy). No, we’re speaking of UI; user interface design. Even many of those aren’t particular fans of Apple’s mobile device acknowledge the idea that many of the UI innovations introduced in the iPhone will begin making their way into other mobile phones in the coming months and years.

Verizon has marketed LG’s Voyager as very much the iPhone-style, touch screen-driven device, but the Voyager’s touch functionality is significantly limited and isn’t even the primary interface for the phone’s OS.

Garmin, however, producers of some of the best-selling hand-held GPS devices, is now entering the smartphone market later this year with the Nüvifone, and based some of the initial available screenshots, it may be the first competing smartphone to really give the iPhone a run for its money.

Electronista highlights just how the phone’s GPS core will integrate with its smartphone functionality:

Almost entirely controlled by a 3.5-inch touchscreen interface, the device centers around its native GPS unit: in addition to straightforward navigation, a host of Google apps allow it to search for local businesses, check traffic, and view nearby weather. Any photos or videos taken with the built-in camera are automatically geotagged for positioning in location-based services.

Of course, we’ve yet to see a working model of the Nüvi. As noted by John Gruber, the only “screenshots” we’ve seen thus far are entirely mocked up vector art; they are currently no legitimate screengrabs available. So who knows where this announcement falls on the vaporware scale, but assuming it does make its way to market at some point this year, Garmin may well have a hit on their hands.


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