Apple Grabbing a Bigger Slice of a Richer Pie
Wednesday, May 28th, 2008
This item has been circulating online for the past couple weeks, but it’s worth highlighting here, as we’ve often discussed Apple products and software. Joe Wilcox’s May 16th Apple Watch column discusses Apple’s recent climb in market share for $1,000+ retail PCs (the vast majority of Macs, save for the Mac Mini, are priced above the $1,000 mark). In Q1 2008, Apple commanded 66% of the $1,000+ PC market (70% of $1,000+ desktops and 64% of $1,000+ laptops). Those numbers are pretty astounding, given how poor Apple’s overall market share had been at its nadir, but much of that surge has been recent: Two years prior (Q1 2006), Apple owned just 18% of the $1,000+ market.
Obviously, Windows machines still dominate in overall market share, particularly below the $1,000 mark, where Apple doesn’t really compete and where the vast majority of IT department purchases lie. But given the overall stagnation of the current PC market, the fact that Apple is able to generate such strong growth is really phenomenal, and speaks to the dominance in user experience (as well as an the introductory/halo effect of the iPod and iPhone.
(via Daring Fireball)
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