TV You Can’t Ignore โ And an Awful Logo to Boot
Wednesday, May 28th, 2008
Chicago’s WGN, one of the venerable “superstations” left over from their mid-80’s heyday on cable television, has recently rebranded, with design work done in-house (with direction by Tribune’s Lee Abrams - and apparently inspired by Pink Floyd). Gone is the “Superstation WGN” moniker, replaced now by “WGN America - TV You Can’t Ignore”.
The name change and the tag line are fine, but the new logo? Ugh. Perhaps the outdated, 80’s/90’s feel of the branding was intentional, given that the bulk of their programming is syndicated reruns from those decades?
Fittingly, I suppose, the official WGN website still looks like it was designed in FrontPage in the late 90’s, and no one’s bothered replacing the Sun Microsystems favicon with a WGN favicon. Sloppy.
(via Brand New)
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