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Are Discount Logos/Corporate Branding Worth the Price?

Monday, July 27th, 2009

Thursday Bram recently posted a great piece on the website FreelanceSwitch, discussing the pros and cons of clients going with inexpensive logo/identity designs from discount online “logo mill” companies (large-scale “design” shops that employ ultra-inexpensive designers to crank out hundreds (in some cases) thousands of logo designs each year for clients paying anywhere from $50 to a couple hundred dollars for a design.

Explaining the drawbacks to clients of such bargain-basement identity design can often be difficult for designers. The issues raised in Bram’s piece are an excellent starting point.

Cheap Logos: Not Worth the Cost (via Freelance Switch)

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You’ve Got Something Stuck Between Your Teeth…

Friday, June 27th, 2008

Well, this is certainly an attention-getter. Saatchi & Saatchi New York created this unique guerilla marketing piece for Glide dental floss in New York City. The exact metaphor isn’t clear, but it must be playing off the notion of having something (a piece of ham, in this case?) stuck in your teeth.

Image courtesy Commercial Archive

(via Coudal)

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TV You Can’t Ignore – And an Awful Logo to Boot

Wednesday, May 28th, 2008

Chicago’s WGN, one of the venerable “superstations” left over from their mid-80’s heyday on cable television, has recently rebranded, with design work done in-house (with direction by Tribune’s Lee Abrams – and apparently inspired by Pink Floyd). Gone is the “Superstation WGN” moniker, replaced now by “WGN America – TV You Can’t Ignore”.

The name change and the tag line are fine, but the new logo? Ugh. Perhaps the outdated, 80’s/90’s feel of the branding was intentional, given that the bulk of their programming is syndicated reruns from those decades?

Fittingly, I suppose, the official WGN website still looks like it was designed in FrontPage in the late 90’s, and no one’s bothered replacing the Sun Microsystems favicon with a WGN favicon. Sloppy.

(via Brand New)

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Obey Obama

Wednesday, January 30th, 2008

One of two limited edition Barack Obama posters created by Obey's Shepard Fairey.Shepard Fairey, he of the ubiquitous Obey art installations, stickers, clothing and more, has produced a pair of limited edition posters supporting Barack Obama’s candidacy for the Democratic Presidential nomination.

Fairey, in his own words:

I believe with great conviction that Barack Obama should be the next President. I have been paying close attention to him since the Democratic convention in 2004. I feel that he is more a statesman than a politician. He was against the war when it was an unpopular position (and Hillary was for the war at that time), Obama is for energy and environmental conservation. He is for healthcare reform. Check him out for yourself www.barackobama.com. Proceeds from this print go to produce prints for a large statewide poster campaign.

The “Hope” design (shown to the right) is being apparently being utilized by the Obama camp as a part of an awareness campaign; the second design, “Progress“, was released by Fairey today for sale (limited to 250 pieces) and sold out almost immediately.

(via Creative Review)

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Good Campaign Logo Design

Thursday, January 10th, 2008

Barack Obama's 2008 Campaign LogoSpeak Up has an excellent recent post discussing the logo for Barack Obama’s presidential campaign and its exceptional expansion across various sub-brands and other implementations. As derivative as most major campaign logos often are, it’s refreshing to see such a contemporary and well thought-out approach to a candidate’s brand. Check out the piece here.

(via Coudal)

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