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Harry & David’s Holiday Inundation

Sunday, January 13th, 2008  |  Tom Carmony

Click Z‘s Anna Maria Virzi highlights findings from a recent Email Experience Council report on holiday email marketing. Overall, retailers increased holiday emails by more than 45% in December, but the largest increase (among 109 retailers featured) was Harry & David, purveyors of fruits, gift baskets, and Moose Munch. Harry & David, which normally send out a marketing email to customers roughly once per week, increased that eightfold during the holidays, bombarding customers inboxes more than one per day in the run-up to Christmas.

We’ve been customers of Harry & David for years, as we’ve used them for sending gift baskets to many of our clients each December, and we certainly noticed the significant increase in emails this year, to the point that we began routing them straight to the junk mail folder. It’s a shame that they became such an aggravation for us, because their products are excellent and we’ve always enjoyed sharing their treats with clients and friends.

 
 

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