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More Email Marketing Stats Goodness

Wednesday, December 13th, 2006  |  Tom Carmony

Tis the season for email marketing research, it seems. MailChimp has posted a breakdown of open rates, click rates, bounces and unsubscribes for more than 30 million emails distributed by their system on behalf of their clients.

The results are broken down by industry (i.e., industry of the company from which the emails were sent). The best of the bunch? Legal services, with an open rate of 42.62%. The worst? The insurance industry, clocking in at an impressively low 14.75%. The only category lower was a catch-all of more obscure senders, aptly labeled “Other” (this group checked in a 9.38% open rate).

Check out the complete statistical goodness here »

 
 

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