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RIM to (Finally!) Add HTML Email Support to Blackberry Platform
Tuesday, January 29th, 2008 | Tom Carmony
RIM has finally announced support for viewing of HTML emails on its Blackberry devices, via a press release last week. Given the percentage of business users regularly employing Blackberrys for viewing their email (back in October we discussed the latest numbers on mobile access as a primary means of email viewing for 37% of business users). This is a major step forward for those of us on the production side of email marketing, as RIM holds a significant share of the smart phone market and the addition of this feature set will make it easier for marketers to know they’re targeting Blackberry users with the full impact of the graphic/HTML campaigns.
Based on their release, it appears that the functionality will be added as a software/firmware update, meaning existing Blackberry users should be able to install the update and gain the functionality on their current devices, rather than necessarily needing to purchase a new Blackberry model.
(via Campaign Monitor)